Nickelodeon iCarly teen actor bigger than Santa…

Event
Santa Arrival

Client
Westland Mall

Celebrity
Noah Munck–Gibby iCarly

Expectations / Goals
Draw a crowd of families to Welcome Santa Claus!

Event Overview
Celebirty was on hand to sign autographs and take pictures with fans, radio station was involved in promotion for private Meet & Greet opportunity

Results
Approximately 3,500 people, mostly families, attended the event; A lot of happy and excited fans

Quote–Client
“Biggest celebrity turn-out we’ve seen at a mall event!”

Quote–Celebrity
“I was surprised by the amount of people that came to see me. I thought the event was organized really well.”

Lessons Learned
Tween actors are a huge draw!

Future Recommendations
Would cut the line off earlier so people don’t have to wait in line for hours and not get an opportunity to meet the star