Nickelodeon iCarly teen actor bigger than Santa…

Santa Arrival

Westland Mall

Noah Munck–Gibby iCarly

Expectations / Goals
Draw a crowd of families to Welcome Santa Claus!

Event Overview
Celebirty was on hand to sign autographs and take pictures with fans, radio station was involved in promotion for private Meet & Greet opportunity

Approximately 3,500 people, mostly families, attended the event; A lot of happy and excited fans

“Biggest celebrity turn-out we’ve seen at a mall event!”

“I was surprised by the amount of people that came to see me. I thought the event was organized really well.”

Lessons Learned
Tween actors are a huge draw!

Future Recommendations
Would cut the line off earlier so people don’t have to wait in line for hours and not get an opportunity to meet the star